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Chief Marketing Officer 101
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    Summary of research paper by Frank Germann, Peter Ebbes, and Rajdeep Grewal (2015), The Chief Marketing Officer Matters!, Journal of Marketing, 79(3), 1-22

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    How To Hire an Interim CMO You work hard for your business. Naturally, you want it to thrive. It may be tempting to try to handle everything yourself so that you maintain control, but this can be a…

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    Overhauling Your Business Model? 15 Steps You Should Take To Begin The Process

    Look At Your Historical Data

    Deciding if a particular model is working or is effective is not a matter of perspective, it is a matter of data. A company that has been in existence should have access to historic data that lends itself to in-depth analysis. The only real question is who should examine the data and provide conclusions: I happen to be a proponent of using external entities for such evaluations to avoid bias. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/09/26/overhauling-your-business-model-15-steps-you-should-take-to-begin-the-process/#3ab395f56af7


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    There Are Rational, Not Just Emotional, Reasons To Leave

    The first step in making such a determination is to establish your personal criteria. Evaluate based on how it makes you feel versus the reality of facts. Such a determination is vital in that decision-making process. And remember, my reality is not the same as your reality. An environment that you may consider toxic because of its hyper-competitiveness may be the optimal setting for another person. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/09/27/13-signs-your-workplace-is-toxic-enough-to-warrant-quitting/#6b49021551dc


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    12 Ways To Get Out Of Your Head And Combat Entrepreneurial Loneliness

    Change Up Your Routine

    It is no secret that daily routines are detrimental to long-term productivity. That being said, combating this particular issue is not complex: allow for change within the routine by adding and subtracting variables. One day make a call to an old mentor; next day, catch up on some fun readings; the next day, have lunch with a friend. The gist is rather simple. Even routines can accommodate loneliness. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/09/30/12-ways-to-get-out-of-your-head-and-combat-entrepreneurial-loneliness/#3cb96ca2aaf7


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    13 Coaching Professionals Explain How To Ask For And Negotiate A Raise

    Present The Theoretical ROI

    Among many other ways, I have seen work is to show your impact by calculating a theoretical ROI. Since most employees don’t have access to employer financial data, it may be hard to calculate one’s impact. However, with a bit of creativity and solid reasoning, one can create a compelling illustration of your contributions. It is worth mentioning that such a method would rely heavily on proper reasoning. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/02/13-coaching-professionals-explain-how-to-ask-for-and-negotiate-a-raise/#17828a6713fc


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    Here's How To Take Business Risks Responsibly, According To 12 Professional Coaches

    Start Small To Achieve Proof Of Concept

    Innovation, and even scaling a business, is inherently a risky proposition. One of the most time-tested ways of managing the risk is to start on a small scale to achieve “proof of concept.” Though it doesn’t magically eliminate all the risk, proof of concept will allow for proper analysis and preparation for larger rollouts. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/03/heres-how-to-take-business-risks-responsibly-according-to-12-professional-coaches/#ad3fcc07badf


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    Know Your Audience: 15 Strategies For Creating Your Ideal Client Profile

    Interact With Clients Face-To-Face

    When considering all the available tools and methods, it is easy to forget that end users are human beings that can’t be reduced to ones and zeros. Though it may be considered outdated, I have found that there is no real replacement for face-to-face interactions. Lack of resources may prevent face-to-face interactions, but it should be considered the top method in truly understanding customers. – Kamyar ShahWorld Consulting Group

    Originally posted at https://www.forbes.com/sites/forbescoachescouncil/2019/09/24/know-your-audience-15-strategies-for-creating-your-ideal-client-profile/#59c63e971597


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    14 Major Considerations For Leaders Planning An Employee Retreat

    Get Your Team’s Input

    Balancing corporate outings is not difficult if the basics of the end goal are the starting point: teamwork. Considering that the most likely goal of such an endeavor is to improve both individual and team performances, the planning should involve team feedback. Using both individual and team input in planning is going to inherently result in more interest and better outcomes for the event. – Kamyar Shah, World Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/04/14-major-considerations-for-leaders-planning-an-employee-retreat/#54d1a53d67f4


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    These 13 Nonverbal Cues Could Hurt You During A Job Interview

    Being Unenthusiastic

    Though one would think that being enthusiastic in an interview is a no-brainer, I have witnessed the opposite. In my experience, the candidate too often concentrates on appearing knowledgeable but misses the vital aspects of enthusiasm. It is almost equally a problem with employers. All the knowledge and expertise in the world cannot replace the enthusiasm needed to overcome daily obstacles. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/16/these-13-nonverbal-cues-could-hurt-you-during-a-job-interview/#2f08ee1449bd


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    15 Coaches Share How Introverted Leaders Can Succeed In An Extrovert World

    Don’t Let Your Introversion Limit You

    Yes, introverts have it harder when it comes to some aspects of a business. That being said, it is no different than any other obstacle that can be overcome by a wide range of solutions, including adjusting client acquisition and contact point workarounds. It is an issue that can be limiting, but only if it is allowed to. Don’t allow it to limit you. Limit its impact. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/17/15-coaches-share-how-introverted-leaders-can-succeed-in-an-extrovert-world/


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    Missed Deadlines

    One of the rather reliable ways to diagnose potential excess in workload is to match progress to initial timelines. Once the “noise” is cleared up, i.e. reasons that could have affected progress, it is simple to see what delays were caused by time or resource limitations. Combine that with frontline feedback and the data set for decision making is sufficiently usable. – Kamyar ShahWorld Consulting Group

    Originally published at https://www.forbes.com/sites/forbescoachescouncil/2019/10/29/is-your-business-overwhelmed-by-heavy-workloads-here-are-10-signs-to-look-for/#1d8ef357290a


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