What is Experiential Marketing and How Can it Benefit my Small Business?
With experiential marketing, you can connect emotionally with your customers…. Read the full article at: smallbiztrends.com Consultant
View ArticleDo You Have A Strategy For Recruiting Generation Z? | Social Hire
Recruiting generation Z is different than recruiting millenials. Gen Z is glued to internet, they are always on but have attention span of just 8 seconds. Read the full article at: www.social-hire.com...
View ArticleFive things to do on a small digital marketing budget
I’ll walk you through a few important tactics like retargeting site visitors and purchasers, mid-funnel remarketing, and more of these tips to utilize. Read the full article at: searchenginewatch.com...
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How companies can win the war for talent
More and more companies are investing time and money in training their workers…. Read the full article at: www.fastcompany.com Chief Operating Officer
View ArticleHow one Azure IoT partner is building connected experiences | Blog |...
We recently spent time with Mesh Systems, a Microsoft Gold Cloud platform partner based in Carmel, Indiana, to understand what a day in the life of an Azure IoT partner looks like. Read the full...
View ArticleHow to Slow Down While Getting It All Done
Here’s how one agency owner survived the most chaotic, emotion-filled time of her life – and a few big life lessons learned along the way. Read the full article at: www.searchenginejournal.com Chief...
View ArticleIncrease Your Client Profitability: Why Good Decisions Require the Right...
Time tracking—even temporarily—can help you plug Client Delivery “profit leaks” at your agency. But good troubleshooting requires good data. Solution?……… Read the full article at:...
View ArticleCan’t pass the buck: Boards must take charge of enterprise cybersecurity
A company’s board must be responsible for more than the bottom line.As cyberattacks rage, enterprise cybersecurity must be at the top of their to-do list… Read the full article at: techgenix.com Chief...
View ArticleThe Chief Marketing Officer Matters! — Institute for the Study of Business...
Summary of research paper by Frank Germann, Peter Ebbes, and Rajdeep Grewal (2015), The Chief Marketing Officer Matters!, Journal of Marketing, 79(3), 1-22
View ArticleHire an interim cmo | Kamyar Shah
How To Hire an Interim CMO You work hard for your business. Naturally, you want it to thrive. It may be tempting to try to handle everything yourself so that you maintain control, but this can be a…
View ArticleRevenue Operations and the CMO: Game Changer or Game Over?
Revenue operations makes alignment easier by defining a clear set of accountabilities and actions, then formalizing the elements that expand the potential for alignment to succeed. But many marketing...
View ArticleA Framework for Change | Oracle Marketing Cloud
Makers of Modern Marketing: Kelvin GeeThis installment of the Makers of Modern Marketing series findsus across from Senior Director of Modern Marketing… Read the full article at: blogs.oracle.com...
View ArticleHow Can Retailers Make The Most Of The Tough Trading Environment? – IMRG
Are there any tactics which can be implemented to encourage shopper traffic at a time where shoppers are being a little more frugal? Read the full article at: www.imrg.org Chief Marketing Officer
View ArticleWhat Can You Do If Your Dream Marketing Job Turns Out to Be a Nightmare?
Whether your nightmare job is just a bad dream you can wake up from or an ongoing terror, these tips will help you find a career solution that works. Read the full article at:...
View ArticlePromotional Items For Marketing: Do They Still Spark Interest?
Yes, we live in a digital age. As such, inbound marketing often seems to take precedence when it comes to implementing a marketing plan that works.Social media advertising has…… Read the full article...
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Influencer Marketing Is Maturing: Here’s What You Need to Know
Julius, a leading influencer marketing platform, recently published its State of Influencers Report 2019 in coordination with New York public relations and digital marketing agency, Lippe Taylor. Read...
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